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eGyanKosh: MER-009 Marketing Management Study Material Free Download (IGNOU 2025)

eGyanKosh: MER-009 Marketing Management Study Material Free Download (IGNOU 2025)

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eGyanKosh: MER-009 Marketing Management Study Material Free Download (IGNOU 2025)

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Block-1 Nature and Scope of Marketing

Block-2 Understanding Consumers and Markets

Block-3 Product & Pricing Decisions

Block-4 Distribution and Promotion Decisions

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Welcome to eGyanKosh, your comprehensive resource for academic materials from the Indira Gandhi National Open University (IGNOU). In this section, we proudly present the MER-009 Marketing Management study material, tailored specifically for the 2025 academic year. This invaluable resource is designed to assist students in mastering the principles and practices of marketing management. Whether you’re preparing for exams or seeking to enhance your understanding of key concepts, our free downloadable materials provide the knowledge and tools you need to succeed in your studies. Access the content now to embark on your journey toward academic excellence in marketing management!

This page was generated on 13/07/2025