| Title: | Unit-15 Personal Selling and Sales Promotion |
| Contributors: | Chhabra, Vinesh |
| Issue Date: | 2021 |
| Publisher: | Indira Gandhi National Open University, New Delhi |
| URI: | http://egyankosh.ac.in//handle/123456789/78934 |
| Appears in Collections: | Block-5 Promotion Block-5 Promotion Block-5 Promotion |
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Welcome to eGyanKosh’s dedicated page for Unit-15 on Personal Selling and Sales Promotion, part of the IGNOU curriculum for 2025. This comprehensive study material is designed to enhance your understanding of the crucial role that personal selling and sales promotion play in the marketing landscape. Whether you’re a student preparing for exams or a professional looking to refresh your knowledge, you’ll find valuable insights, detailed explanations, and practical examples within this resource. Best of all, it’s available for free download, making it accessible for anyone eager to delve into the strategies that drive successful sales efforts. Explore our materials now and empower your learning journey!
This page was generated on 19/07/2025
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