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Welcome to eGyanKosh, your go-to resource for comprehensive study materials designed for IGNOU students. In this unit, we delve into the critical aspects of marketing within the framework of Unit-11, exploring essential topics such as promotional strategies, budget management, and effective evaluation techniques. As you prepare for your IGNOU examinations in 2025, our carefully curated materials are available for free download, ensuring that you have all the tools needed to enhance your understanding and performance. Whether you’re a seasoned learner or new to the program, our insights and resources will help you navigate the complexities of marketing and empower you to achieve your academic goals. Download your study materials today and take a significant step towards your success!