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Please use this identifier to cite or link to this item: https://egyankosh.gkpad.com/page/11601
Title: Unit-14 Understanding and Managing Promotion
Contributors: Kaushik, Madhulika
Issue Date: 2018
Publisher: IGNOU
URI: https://egyankosh.gkpad.com/page/11601
Appears in Collections:Block-4 Marketing Management of the Enterprise
Block-4 Marketing Management of the Enterprise

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