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Welcome to eGyanKosh, your comprehensive resource for educational materials offered by the Indira Gandhi National Open University (IGNOU). In this section, we are pleased to present the Study Material for Unit-6 on Social Marketing, available for free download. As part of the IGNOU curriculum for 2025, this unit delves into the principles and practices of social marketing, highlighting its significance in promoting societal well-being. Whether you are a student seeking to deepen your understanding or an educator looking for reliable resources, our curated content aims to enhance your learning experience and support your academic journey. Download now and enrich your knowledge of social marketing!