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Welcome to the eGyanKosh resource page for Unit-26 on Marketing Overseas, specifically tailored for the Tourism Department under the Government of India. This comprehensive study material is designed to aid students enrolled in the IGNOU (Indira Gandhi National Open University) programs for the year 2025. Here, you will find a wealth of free downloadable resources that explore essential concepts and strategies in international tourism marketing. Whether you’re a student aiming to enhance your understanding or a professional seeking to update your skills, this unit promises valuable insights into the intricate dynamics of promoting India’s tourism offerings on a global scale. Dive in and start your journey towards mastering overseas marketing in the vibrant field of tourism!