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Welcome to eGyanKosh’s Unit-27, where we delve into the intricate dynamics of state government tourism promotional plans, focusing on a detailed case study of Maharashtra. This study material, specially designed for IGNOU students and enthusiasts, explores the strategies and initiatives implemented by the Maharashtra government to enhance tourism in the region. As we navigate the diverse facets of tourism promotion, you will gain insights into policy frameworks, marketing techniques, and the socio-economic impacts of tourism on the state’s development. Join us in this comprehensive exploration and take advantage of the free download to enrich your academic pursuits in the field of tourism management for 2025.