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Welcome to the eGyanKosh page dedicated to Block-7: Promotional Skills – Case Studies-II, a vital resource tailored for IGNOU learners in 2025. This comprehensive study material offers an in-depth exploration of promotional strategies through real-world case studies, equipping students with the knowledge and skills necessary to excel in the dynamic field of marketing. With a focus on practical applications and critical analysis, this free downloadable content serves as an invaluable tool for enhancing your understanding of promotional techniques and their impact on business success. Dive into the world of promotional skills and elevate your academic journey with our engaging case studies designed specifically for your learning needs.