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Welcome to eGyanKosh, your comprehensive resource for dedicated learning in the field of consumer behavior. This page offers an in-depth exploration of Block-2 Theory of Consumer Behaviour, specifically designed for Indira Gandhi National Open University (IGNOU) students preparing for the 2025 academic year. Here, you can access essential study materials free of charge, enabling you to grasp key concepts and theories that shape consumer decision-making processes. Whether you’re a student seeking to enhance your understanding or a professional looking to refresh your knowledge, our curated resources will provide valuable insights into the intricacies of consumer behavior, empowering you to excel in your studies and future endeavors. Download your materials today and embark on a journey to unravel the complexities of consumer choices!