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Welcome to eGyanKosh, your go-to platform for comprehensive educational resources! In this section, we present the study material for Unit 16, focusing on Marketing Strategies in the Digital Age, tailored for IGNOU’s 2025 curriculum. As businesses increasingly navigate the complexities of a digital landscape, understanding effective marketing strategies has never been more crucial. Here, you can access a wealth of information designed to enhance your learning experience, provide valuable insights, and equip you with the skills necessary to thrive in today’s dynamic marketplace. Join us in exploring these vital concepts, and feel free to download the materials for your studies at no cost!