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Welcome to eGyanKosh’s Unit-7 on Marketing Research and its Applications, a comprehensive resource designed for students pursuing their education through IGNOU in 2025. This study material delves into the critical role of marketing research in today’s dynamic business environment, exploring essential concepts, methodologies, and real-world applications. Whether you are preparing for exams or seeking to deepen your understanding of marketing strategies, this unit offers valuable insights and practical knowledge to help you navigate the complexities of the market. Plus, you can conveniently download the study material for free, ensuring you have access to high-quality educational resources at your fingertips. Get ready to enhance your learning experience and equip yourself with the tools necessary for success in the field of marketing research!