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Welcome to the eGyanKosh platform, your comprehensive resource for academic excellence! In this section, we present Unit-4 of the Planning Marketing Mix study material, meticulously designed for IGNOU students preparing for the 2025 academic year. This unit delves into the critical components of marketing strategy, offering insights into effectively balancing product, price, place, and promotion to achieve organizational goals. With our free download option, you can easily access this valuable content and enhance your understanding of marketing principles. Whether you are a student or a lifelong learner, this study material serves as a vital tool to support your educational journey. Dive in and empower your marketing knowledge today!