| Title: | Unit-16 Advertising and Publicity |
| Issue Date: | 7-Apr-2017 |
| Publisher: | IGNOU |
| URI: | http://hdl.handle.net/123456789/7319 |
| Appears in Collections: | Block-5 Pricing and Promotion Strategy Block-5 Pricing and Promotion Strategy Block-5 Pricing and Promotion Strategy |
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Welcome to eGyanKosh, your premier source for comprehensive educational resources! In this section, we are excited to present Unit-16 on Advertising and Publicity, specifically designed for IGNOU students preparing for the 2025 academic year. This unit offers invaluable insights and strategic knowledge essential for mastering the principles of advertising and the nuances of effective publicity. Whether you are a student seeking to enhance your understanding or an individual interested in the dynamics of marketing communication, our study material is readily available for free download. Dive into this rich resource and empower your learning journey with eGyanKosh!
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