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Welcome to the eGyanKosh resource for Unit-5: Public Relations in the Development Context, an essential study material for IGNOU students in 2025. This unit delves into the critical roles of public relations as a catalyst for community engagement, a tool for persuasion, and a means of motivation in developmental contexts. Here, you will find comprehensive resources designed to enhance your understanding of how strategic communication can drive social change and foster relationships between organizations and their audiences. Our free downloadable materials aim to support your academic journey and equip you with the knowledge necessary for effective public relations practices in various development scenarios.