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Welcome to the eGyanKosh page dedicated to Block-3 Media Planning for Development, an essential resource for IGNOU students in 2025. This study material is designed to equip you with the critical skills and knowledge needed for effective media planning within the context of development communication. Here, you can freely download comprehensive study materials that cover key theoretical concepts, practical applications, and case studies to enhance your understanding of media strategies in promoting developmental goals. Dive into the rich content and empower your learning journey with the resources you need to excel in your studies!