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Welcome to eGyanKosh, your comprehensive resource for academic excellence! This page features Block-1 of the Nature and Scope of Marketing study material, designed specifically for IGNOU students in 2025. Our goal is to provide you with accessible and high-quality educational resources that enhance your learning experience. Here, you can easily download the study material free of charge, giving you the knowledge and skills necessary to navigate the dynamic field of marketing. Whether you’re preparing for your exams or simply looking to deepen your understanding of marketing principles, our carefully curated content is here to support your academic journey.