| Title: | Unit-3 Marketing Information and Research |
| Issue Date: | 2023 |
| Publisher: | Indira Gandhi National Open University, New Delhi |
| URI: | http://egyankosh.ac.in//handle/123456789/99359 |
| Appears in Collections: | Block-1 Nature and Scope of Marketing |
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Welcome to eGyanKosh’s Unit-3 on Marketing Information and Research Study Material, specifically designed for IGNOU students in 2025. This comprehensive resource offers essential insights and knowledge on the principles of marketing information systems, research methodologies, and data analysis crucial for making informed business decisions. By providing free access to quality study materials, eGyanKosh aims to support your academic journey and enhance your understanding of effective marketing strategies. Dive into this unit to explore valuable concepts and tools that will equip you for success in your studies and future career in marketing!
This page was generated on 01/08/2025
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