https://egyankosh.gkpad.com/99671
Title: | Unit-7 Case Study : Rural Buying Behaviour in Internet Era : Case Study of Rural & Urban Costumers Buying Behavior for Mobile Hand Sets |
Issue Date: | 2023 |
Publisher: | Indira Gandhi National Open University, New Delhi |
URI: | http://egyankosh.ac.in//handle/123456789/99671 |
Appears in Collections: | Block-2 Understanding The Rural Consumers Block-2 Understanding The Rural Consumers Block-2 Understanding The Rural Consumers Block-2 Understanding The Rural Consumers |
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Welcome to eGyanKosh’s comprehensive study material for Unit-7, focusing on the intriguing case study of rural buying behavior in the internet era. This resource delves into the contrasting purchasing habits of rural and urban consumers, specifically analyzing their preferences and decision-making processes when it comes to mobile handsets. As technology increasingly bridges the gap between urban and rural landscapes, understanding these behavioral patterns is crucial for marketers and businesses. Designed for IGNOU students and educators, this material offers valuable insights and research-backed findings, all available for free download. Join us as we explore the evolving dynamics of consumer behavior in today’s digital age.
This page was generated on 13/07/2025
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