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Welcome to eGyanKosh’s dedicated page for Unit-1 of the “Introduction to Customer Value Management” study material, specially curated for IGNOU (Indira Gandhi National Open University) students preparing for the 2025 academic year. This comprehensive resource is designed to provide learners with a fundamental understanding of customer value management principles and practices. By exploring key concepts, theoretical frameworks, and practical applications, this unit aims to equip students with the knowledge necessary to effectively manage customer value in today’s dynamic marketplace. Best of all, you can access and download this essential study material for free, ensuring you have the tools needed to excel in your studies and future career. Dive in and enhance your learning experience today!