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Welcome to eGyanKosh’s comprehensive resource on Unit-4: Customer Need vs. Product Life Cycle, tailored for IGNOU students in 2025. This study material is designed to provide in-depth insights into the dynamics between customer needs and the various stages of the product life cycle. By understanding these critical concepts, students can enhance their marketing strategies and decision-making skills in real-world scenarios. Explore our free downloadable materials and equip yourself with the knowledge necessary to excel in your academic journey and beyond. Join us as we delve into this essential topic that bridges theory with practical application, ensuring you stay ahead in your studies and future career.