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Welcome to eGyanKosh’s dedicated resource for Unit-13 on Customer Value Management (CVM) in the Indian Context, specially designed for IGNOU students in 2025. This comprehensive study material aims to provide learners with an in-depth understanding of the principles and practices of CVM, tailored to India’s unique socioeconomic landscape. Here, you will find a wealth of information, case studies, and practical examples that illuminate the key concepts of customer value and its significance in today’s competitive market. Dive into this essential resource and enhance your knowledge, preparing you for success in your academic pursuits and future career in customer management. Best of all, this valuable material is available for free download, ensuring accessible education for all.