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Welcome to eGyanKosh’s dedicated page for Unit-22: Women and Media: Stereotype vs. New Image, an essential resource for IGNOU students in 2025. This comprehensive study material explores the evolving representation of women in media, contrasting traditional stereotypes with emerging new images that challenge societal norms. Through critical analysis and engaging content, this unit aims to empower learners with an understanding of media influence on gender perceptions. Dive into these free downloadable resources to enrich your studies and broaden your perspective on the vital intersection of gender and media in today’s world.