https://egyankosh.gkpad.com/70035| Title: | Unit-11 Personal Selling, Public Relations and Experiential Marketing |
| Contributors: | Bijli, Heena K. Upadhyay, Ruchi |
| Issue Date: | 2018 |
| Publisher: | Indira Gandhi National Open University, New Delhi |
| URI: | http://egyankosh.ac.in//handle/123456789/70035 |
| Appears in Collections: | Block-3 Event promotion |
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Welcome to eGyanKosh, your comprehensive resource for academic materials, where we provide accessible study resources for students of Indira Gandhi National Open University (IGNOU). In this section, you will find Unit-11, focusing on Personal Selling, Public Relations, and Experiential Marketing. This carefully curated study material is designed to enhance your understanding of these critical components of marketing communications. Ideal for IGNOU students preparing for their 2025 examinations, our free downloadable resources equip you with the knowledge and tools necessary to excel in your studies. Dive in and explore the essentials of effective selling, strategic public relations, and immersive marketing experiences that can transform your approach to real-world business challenges.
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