Skip navigation

Welcome to the eGyanKosh portal, your one-stop resource for comprehensive academic materials from IGNOU. In this unit, we delve into the intricate Models of Consumer Behaviour, a crucial area of study for understanding the decision-making processes of consumers. Designed for the IGNOU 2025 curriculum, this study material provides an in-depth exploration of various consumer behavior models, their applications, and implications in real-world scenarios. Download the material for free and enhance your understanding of how psychological, social, and cultural factors influence consumer choices. Whether you are a student, researcher, or enthusiast, this resource is tailored to support your learning journey in the dynamic field of consumer behavior.