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Welcome to the eGyanKosh platform, your go-to resource for comprehensive study materials tailored for IGNOU courses. In this section, we present Unit-8: Determinants of Consumer Behaviour, an essential component for understanding the intricacies of consumer decision-making processes. This unit delves into the various psychological, social, and economic factors that influence consumer behavior, equipping you with the knowledge necessary for both academic success and practical application in the field. Whether you are preparing for exams or seeking to enhance your understanding of consumer dynamics, this study material is available for free download, providing a valuable resource for all IGNOU students in 2025. Explore the depths of consumer behaviour and unlock the key to informed marketing strategies and business decisions with our expertly curated content.