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Welcome to eGyanKosh: Unit-4 Production of Public Relations Materials, your comprehensive resource for mastering the art of creating effective PR materials. This unit, designed for IGNOU students in 2025, delves into the essential principles and practices of public relations production, empowering you with the skills to communicate effectively and creatively. As you explore this study material, you’ll find valuable insights, practical examples, and downloadable resources that cater to both theoretical understanding and real-world applications in public relations. Whether you’re a budding PR professional or simply looking to enhance your communication toolkit, this unit provides the foundational knowledge and tools you need to succeed. Download now and elevate your understanding of public relations production!