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Welcome to the eGyanKosh platform, your go-to resource for comprehensive study materials tailored for IGNOU students. In this section, we present Block-2 of our course on Product and Pricing Decisions, designed specifically for the 2025 academic year. This study material provides in-depth insights into the nuances of product strategy and pricing frameworks essential for effective decision-making in business. With a focus on practical applications and theoretical foundations, our free downloadable resources aim to enhance your understanding and academic performance. Whether you are preparing for examinations or seeking to bolster your knowledge, eGyanKosh is here to support your learning journey every step of the way.