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  2. IGNOU Self Learning Material (SLM)
  3. 12. School of Vocational Education and Training (SOVET)
  4. Levels
  5. Bachelor's Degree Programmes
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  7. Bachelor of Arts (Vocational Studies) Micro, Small and Medium Enterprises (BAVMSME)
  8. Semester-IV
  9. BCOE-141 Principles of Marketing

Block-1 Basic Concepts of Marketing Collection home page

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Collection's Items (Sorted by Submit Date in Descending order): 1 to 5 of 5
Issue DateTitleContributor(s)
2021Unit-4 Consumer BehaviourAmarchand
2021Unit-3 Markets and Market SegmentationAmarchand
2021Unit-2 Marketing EnvironmentAmarchand
2021Unit-1 Nature and Scope of MarketingAmarchand
2021Block-1 Basic Concepts of MarketingAmarchand; Kishor, Nawal; Pandey, Anupriya
Collection's Items (Sorted by Submit Date in Descending order): 1 to 5 of 5

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