1. eGyanKosh
  2. IGNOU Self Learning Material (SLM)
  3. 07. School of Management Studies (SOMS)
  4. Levels
  5. Bachelor's Degree Programmes
  6. Current
  7. BBA in Retailing (BBA(Retailing))
  8. Diploma in Retailing (DIR) (1st Year)

BRL-002 Retail Marketing and Communication Collection home page

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Collection's Items (Sorted by Submit Date in Descending order): 1 to 12 of 12
Issue DateTitleContributor(s)
2017Unit-1 Overview of Retail Marketing-
2017Unit-2 Understanding Shoppers and Shoppers' Behavior-
2017Unit-3 Personal Selling-
2017Unit-4 Customer and Customer's Needs-
2017Unit-5 Steps in Selling-I-
2017Unit-6 Steps in Selling-II-
2017Unit-7 Overview of Retail Promotions-
2017Unit-8 Advertising and Promotion-
2017Unit-9 In-store Promotion and Management-
2017Unit-10 In-store Objectives, Advantages and Limitations-
2017Unit-11 In-store Promotions, Strategies, Budgets and Evaluation-
2017Unit-12 Types and Techniques of Sales In-store Promotions-
Collection's Items (Sorted by Submit Date in Descending order): 1 to 12 of 12

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