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eGyanKosh: Block-2 Advertising Campaign Planning and Execution Study Material Free Download (IGNOU 2025)

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Collection's Items (Sorted by Submit Date in Descending order): 1 to 5 of 5
Issue DateTitleContributor(s)
2017-04-22Unit-4 Planning Communication Strategy-
2017-04-22Unit-5 Advertising Campaign Planning-Strategic Consideration, Creative Consideration-
2017-04-22Unit-6 Advertising Creativity Campaign Planning and Execution-
2017-04-21Unit-7 Advertising Research - Role and Trends-
2017-04-22Unit-8 Measuring Advertising Effectiveness Definitions and Techniques-
Collection's Items (Sorted by Submit Date in Descending order): 1 to 5 of 5

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