eGyanKosh: Block-1 Marketing concepts Study Material Free Download (IGNOU 2025)

Issue Date | Title | Contributor(s) |
---|---|---|
2018 | Unit-4 Consumer Behaviour | Mehra, Preeti; Bijli, Heena K. |
2018 | Unit-3 Market Segmentation | Zameer, Q. Asif |
2018 | Unit-2 Marketing Environment | Zameer, Q. Asif |
2018 | Unit-1 Marketing Fundamentals | Zameer, Q. Asif |
2018 | Block-1 Marketing concepts | Zameer, Q. Asif; Mehra, Preeti; Bijli, Heena K. |
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Welcome to eGyanKosh, your go-to resource for comprehensive study materials related to marketing concepts designed specifically for IGNOU students in 2025. Here, you’ll find a wealth of knowledge that paves the way for academic excellence and professional growth. Our Block-1 study material is carefully curated to cover essential marketing theories, principles, and practical applications, ensuring you have all the tools needed to excel in your coursework. Best of all, this invaluable resource is available for free download, making it easier than ever to enhance your learning experience and stay ahead in your studies. Dive in and unlock the keys to mastering marketing concepts today!
This page was generated on 15/07/2025
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