Title: | Block-2 Individual Influences on Buying Behaviour |
Contributors: | Shukla, Rajeev Kumar |
Issue Date: | 2022 |
Publisher: | Indira Gandhi National Open University, New Delhi |
URI: | http://egyankosh.ac.in//handle/123456789/90004 |
Appears in Collections: | Block-2 Individual Influences on Buying Behaviour Block-2 Individual Influences on Buying Behaviour Block-2 Individual Influences on Buying Behaviour |
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Welcome to eGyanKosh’s dedicated page for Block-2: Individual Influences on Buying Behaviour, an essential study material designed for IGNOU students in 2025. This resource delves deep into the psychological, social, and personal factors that significantly impact consumer choices and purchasing decisions. As you navigate through this comprehensive material, you will uncover valuable insights that not only enhance your academic understanding but also equip you with practical knowledge applicable in real-world marketing scenarios. Enjoy free downloads and take a significant step towards mastering the nuances of buying behavior today!
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