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  7. Master of Business Administration (Marketing Management) (MBAMM)
  8. Semester-III
  9. MMPM-001 Consumer Behaviour

eGyanKosh: Block-2 Individual Influences on Buying Behaviour Study Material Free Download (IGNOU 2025)

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Collection's Items (Sorted by Submit Date in Descending order): 1 to 6 of 6
Issue DateTitleContributor(s)
2022Unit-8 Consumer Motivation and Involvement-
2022Unit-7 Personality and Self-Concept-
2022Unit-6 Attitude and Attitude Change-
2022Unit-5 Learning and Memory-
2022Unit-4 Perceptions-
2022Block-2 Individual Influences on Buying BehaviourShukla, Rajeev Kumar
Collection's Items (Sorted by Submit Date in Descending order): 1 to 6 of 6

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