eGyanKosh: Block-3 Group Influences on Consumer Behaviour Study Material Free Download (IGNOU 2025)

Issue Date | Title | Contributor(s) |
---|---|---|
2022 | Unit-11 Cultural and Subcultural Influences | – |
2022 | Unit-10 Family Buying Influence, Family Lifecycle and Buying Roles | – |
2022 | Unit-9 Reference Group Influence and Group Dynamics | – |
2022 | Block-3 Group Influences on Consumer Behaviour | Shukla, Rajeev Kumar |
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अगर बुक्स डाउनलोड करने में प्रॉब्लम हो तो इस वीडियो को देखें
Welcome to the eGyanKosh platform, your gateway to comprehensive educational resources from IGNOU. In this section, we present Block-3 of our specialized study material, focusing on “Group Influences on Consumer Behaviour.” Designed for 2025 learners, this invaluable resource delves into the dynamics of how group affiliations shape consumer preferences and choices. Whether you’re a student striving to grasp the complexities of consumer behavior or an inquisitive learner seeking to enhance your understanding of market influences, our free downloadable materials offer a wealth of information and insights to help you excel in your studies. Join us as we explore the intricate connections between social groups and consumer decision-making!
This page was generated on 19/07/2025
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