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eGyanKosh: BRL-102 Retail Marketing and Communication Study Material Free Download (IGNOU 2025)

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Collection's Items (Sorted by Submit Date in Descending order): 1 to 15 of 15
Issue Date Title Contributor(s)
2022 Unit-14 Local Store Marketing –
2022 Unit-13 Promotion Through Social Media –
2022 Unit-12 In-Store Promotions: Types and Techniques of Sales –
2022 Unit-11 In-Store Promotions, Strategies, Budgets, and Evaluation –
2022 Unit-10 In-Store Promotion –
2022 Unit-9 In-Store Promotion and Management –
2022 Unit-8 Advertising and Promotion –
2022 Unit-7 Overview of Retail Promotion –
2022 Unit-6 Steps in Selling-II –
2022 Unit-5 Steps in Selling-I –
2022 Unit-4 Customer and Customer’s Needs –
2022 Unit-3 Personal Selling –
2022 Unit-2 Understanding Shoppers and Shopper’s Behavior –
2022 Unit-1 Overview of Retail Marketing –
2022 BRL-102 Retail Marketing and Communication Govind, Gaurang; Prasad, Rajendra
Collection's Items (Sorted by Submit Date in Descending order): 1 to 15 of 15

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