eGyanKosh: Block-1 Marketing of Services: An Overview Study Material Free Download (IGNOU 2025)

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Issue Date Title Contributor(s)
2022 Unit-3 Consumer Behaviour in Services
2022 Unit-2 Conceptual Framework for Services Marketing
2022 Unit-1 Marketing of Services: An Introduction
2022 Block-1 Marketing of Services: An Overview Shukla, Rajeev Kumar
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