eGyanKosh: Block-1 Introduction to Integrated Marketing Communication Study Material Free Download (IGNOU 2025)

Issue Date | Title | Contributor(s) |
---|---|---|
2023 | Unit-2 Digital Era: Integration of Communication | – |
2023 | Unit-1 Introduction to IMC | – |
2023 | Block-1 Introduction to Integrated Marketing Communication | Kumar, T.V. Vijay |
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Welcome to eGyanKosh’s Block-1 Introduction to Integrated Marketing Communication study material, tailored specifically for IGNOU students in 2025. This comprehensive resource is designed to equip learners with a foundational understanding of integrated marketing communication (IMC) strategies, principles, and practices. By exploring the fundamental concepts and methodologies of IMC, this study material provides a valuable framework for developing effective marketing campaigns that resonate with diverse audiences. Whether you are a first-time learner or seeking to refresh your knowledge, this free study material is an essential guide to mastering the art and science of communication in the marketing landscape. Dive in and enhance your learning experience today!
This page was generated on 19/07/2025
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