eGyanKosh: Block-1 Introduction to Marketing and Markets Study Material Free Download (IGNOU 2025)

Issue Date | Title | Contributor(s) |
---|---|---|
2021 | Unit-4 Consumer Behavior | – |
2021 | Unit-3 Market Segmentation, Targeting and Positioning | – |
2021 | Unit-2 Marketing Environment Analysis | – |
2021 | Unit-1 Marketing: An Overview | – |
2021 | Block-1 Introduction to Marketing and Markets | Kumar, T.V. Vijay |
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Welcome to the eGyanKosh platform, your comprehensive resource for academic excellence. In this section, we present Block-1: Introduction to Marketing and Markets, a pivotal module designed for learners enrolled in the IGNOU 2025 curriculum. This study material delves into the essential concepts of marketing, equipping students with the knowledge needed to navigate the dynamic landscape of markets. Whether you’re seeking to understand fundamental marketing principles or aiming to enhance your strategic thinking capabilities, this invaluable resource is available for free download. Empower your educational journey with expertly curated content that supports your learning objectives and prepares you for success in the field of marketing.
This page was generated on 20/07/2025
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