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  2. IGNOU Self Learning Material (SLM)
  3. 07. School of Management Studies (SOMS)
  4. Levels
  5. Diploma / Post Graduate Diploma Programmes
  6. Current
  7. Post Graduate Diploma in Marketing Management (PGDIMM)
  8. Semester-I
  9. MMPM-001 Consumer Behaviour

eGyanKosh: Block-3 Group Influences on Consumer Behaviour Study Material Free Download (IGNOU 2025)

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Collection's Items (Sorted by Submit Date in Descending order): 1 to 4 of 4
Issue DateTitleContributor(s)
2022Unit-11 Cultural and Subcultural Influences-
2022Unit-10 Family Buying Influence, Family Lifecycle and Buying Roles-
2022Unit-9 Reference Group Influence and Group Dynamics-
2022Block-3 Group Influences on Consumer BehaviourShukla, Rajeev Kumar
Collection's Items (Sorted by Submit Date in Descending order): 1 to 4 of 4

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अगर बुक्स डाउनलोड करने में प्रॉब्लम हो तो इस विडियो को देखें