eGyanKosh: Block-1 Introduction to Integrated Marketing Communication Study Material Free Download (IGNOU 2025)

Issue Date | Title | Contributor(s) |
---|---|---|
2023 | Unit-2 Digital Era: Integration of Communication | – |
2023 | Unit-1 Introduction to IMC | – |
2023 | Block-1 Introduction to Integrated Marketing Communication | Kumar, T.V. Vijay |
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Welcome to eGyanKosh, your go-to resource for comprehensive educational materials! In this section, we provide a detailed overview of Block-1: Introduction to Integrated Marketing Communication, tailored specifically for students of IGNOU in 2025. As the landscape of marketing continues to evolve, understanding the principles of Integrated Marketing Communication (IMC) is crucial for effective brand communication. Here, you’ll find valuable study materials available for free download, designed to enhance your learning experience and equip you with the knowledge needed to excel in the dynamic field of marketing. Dive in and unlock the essential concepts that will shape your understanding of integrated strategies in communicating with your audience.
This page was generated on 13/07/2025
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