Please use this identifier to cite or link to this item:
http://egyankosh.ac.in//handle/123456789/10503| Title: | Unit-8 Measuring Advertising Effectiveness Definitions and Techniques |
| Issue Date: | 22-Apr-2017 |
| Publisher: | IGNOU |
| URI: | http://hdl.handle.net/123456789/10503 |
| Appears in Collections: | Block-2 Advertising Campaign Planning and Execution Block-2 Advertising Campaign Planning and Execution |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Unit-8.pdf | 127.15 kB | Adobe PDF | View/Open |
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